We emailed the record company to produced that produced the song (Elktra records) to get permission to use there song in our music video.
Monday, 8 November 2010
Monday, 18 October 2010
Draft magazine advert
Draft Advert 1 
Draft advert 2 
I pitched both ideas to my chosen target audience in order to see which one appealed to them more. The group decided that they prefered the second draft rather than the first because they believe that a closer up shot of the artist would catch more of the target audiences attention rather that a lot of writting. Going a head I will look back at this draft and produce the final product around this.
Draft advert 2 
I pitched both ideas to my chosen target audience in order to see which one appealed to them more. The group decided that they prefered the second draft rather than the first because they believe that a closer up shot of the artist would catch more of the target audiences attention rather that a lot of writting. Going a head I will look back at this draft and produce the final product around this.
Tuesday, 12 October 2010
Digipack draft
This is a draft of our digipack that we will create for our chosen artist.
It includes:
-front cover
-back cover
-inside cover
-CD
It will give our target audience a rough idea of what we look like to achieve and also they shall help give us feedback to help us improve it. As this is just a draft I know that there will be a lot of changes when it comes to producing the real thing as we can try out different things to see what looks best and make it look as professional as we can.
Target audience questionnaire- Digipack Draft
Our target auidence is older teeangers (15-19) year olds as they listen to our chosen genre of music. We asked 10 people 4 questions about our draft digipack so that we know what to improve on when it comes to making our final one. The questions were:
Theses were the results: 
100% of the people we asked agreed that the digipack draft style suited our chosen song and style of music. This shows that we wont need to make to much of a change to the basic style of the digi pack. 
Half of the people we asked said that we should use another image of the artist when it comes to making the final product and therefore we have decided to add a picture of the artist on the CD. 
The majority of the people we asked said that a simple design looked good on the draft digi pack therefore we think we will keep the digipack simple with neutral colours in order to please our targer audience. Although we could consider adding another small image on the front to please the other 20%. Finally on the 3rd question when we asked people to comment on whether our chosen colour scheme was suitable, people suggested answers such as 'yes, the soft colours match the tone of the music...' and '...i also think using warm yellow colours would look good' so we will have these ideas in mind when creating our final product.
1) Do you think the digipack draft is suited to the style of the artist and our chosen song?
2) Do you like the simple front cover design or think it needs more?
3) We are planning on keeping the front image black and white and use fairly soft neutral colours, do you think this is a good idea? Why?
4) Do you think we need more images of the artist on the digi pack?
Here is some copies of completed questionnaires:
Theses were the results: 
100% of the people we asked agreed that the digipack draft style suited our chosen song and style of music. This shows that we wont need to make to much of a change to the basic style of the digi pack. 
Half of the people we asked said that we should use another image of the artist when it comes to making the final product and therefore we have decided to add a picture of the artist on the CD. 
The majority of the people we asked said that a simple design looked good on the draft digi pack therefore we think we will keep the digipack simple with neutral colours in order to please our targer audience. Although we could consider adding another small image on the front to please the other 20%. Finally on the 3rd question when we asked people to comment on whether our chosen colour scheme was suitable, people suggested answers such as 'yes, the soft colours match the tone of the music...' and '...i also think using warm yellow colours would look good' so we will have these ideas in mind when creating our final product. Animatics Story Board
Research: Target Audience Feedback- Animatic Music Video
We asked people from our target audience to watch our animatic and explained what we want to achieve when it comes to producing the final product. We noted some of their points down so that we can take them into concideration when it comes to producing our final video. Some of the comments included:
- The close up of the eyes was a positive idea with many people agreeing it would look effective
- An over the shoulder shot was another positive aspect as it gave a variety of camera shots
- It was suggested we should use more than just one setting as we planned to use a house, so we also decided to do filming outside.
- People also commented that our ideas for the beginning of the video were very like the existing video for the song so we decided to change this idea completely to make ours more unique and our own.
Monday, 27 September 2010
Genre Mood Board
We gathered lots of images of different artists which belong to the same genre or a simler genre of our chosen song. This will help me when I come to make my digipack as I will be able to see what sort of things this genre of music use and what makes it stand out.
Wednesday, 22 September 2010
Digipack deconstruction- Duffy
This is the digipack for Duffy a modern successful female solo artist. I have chosen to deconstruct her album because it fits in with the genre of the artist we have chosen to use as our final song choice. The album is also fairly new and therefore I can get ideas when it comes to making mine.
A black and white theme is used throughout this digipack. A white font on a black background is used for the artists name in order to make it stand out to the consumers. It needs to be very clear to the audience as it is a very important factor and needs to stand out. I also think that it is a very good contrast between the title and the rest of the front cover.
An image of half of the artist is the first thing you notice when you look at this album. By using black and white colours it fits in with the theme of the rest of the CD. The photo looks very modern which fits in with the image they are trying to portray of trendy and stylish. Duffy has a quite a blank expression on her face which fits in with the type of music she sings as most of it is quite slow.
The back of the album is very plain and dark. Using a black background with white writting shows the importance of the song titles. Using block letters again emphasises how important these song titles are when you look at the CD and this also makes the writting easier to read. The theme of black and white again carries on on the back of the album. The producers names are written in the bottom left hand corner whichs shows me that it isnt very important but still needs to be mentioned.
The CD is again very blank. Duffy is written in white with a black background (following the same colour theme) in order to show its importance. This name needs to stand out alot on the CD because if someone lost it then they still know exactly what the CD is.
The page on the left hand side is plain and has a small amount of writing which shows me that this page isnt important at all. By keeping this page blank it doesnt draw your attention away from the CD it self.
A black and white theme is used throughout this digipack. A white font on a black background is used for the artists name in order to make it stand out to the consumers. It needs to be very clear to the audience as it is a very important factor and needs to stand out. I also think that it is a very good contrast between the title and the rest of the front cover.
An image of half of the artist is the first thing you notice when you look at this album. By using black and white colours it fits in with the theme of the rest of the CD. The photo looks very modern which fits in with the image they are trying to portray of trendy and stylish. Duffy has a quite a blank expression on her face which fits in with the type of music she sings as most of it is quite slow.
The back of the album is very plain and dark. Using a black background with white writting shows the importance of the song titles. Using block letters again emphasises how important these song titles are when you look at the CD and this also makes the writting easier to read. The theme of black and white again carries on on the back of the album. The producers names are written in the bottom left hand corner whichs shows me that it isnt very important but still needs to be mentioned.
The CD is again very blank. Duffy is written in white with a black background (following the same colour theme) in order to show its importance. This name needs to stand out alot on the CD because if someone lost it then they still know exactly what the CD is.
The page on the left hand side is plain and has a small amount of writing which shows me that this page isnt important at all. By keeping this page blank it doesnt draw your attention away from the CD it self.
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