Andrew Goodwin identified the important key features in a music video. These are:
- A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics
- A relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics
- The music video is constructed by the link between the visuals, song and the artist
- Close up of the artists to give them the publicity that they want
- Voyeurism is used to increase the attractiveness of the video especially in men when the video is trying to be humorous
- Intertextual references to other media texts may be present to provide further gratification and pleasure for the viewers
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