Wednesday, 22 September 2010

Digipack deconstruction- Duffy

This is the digipack for Duffy a modern successful female solo artist. I have chosen to deconstruct her album because it fits in with the genre of the artist we have chosen to use as our final song choice. The album is also fairly new and therefore I can get ideas when it comes to making mine.



A black and white theme is used throughout this digipack. A white font on a black background is used for the artists name in order to make it stand out to the consumers. It needs to be very clear to the audience as it is a very important factor and needs to stand out. I also think that it is a very good contrast between the title and the rest of the front cover.

An image of half of the artist is the first thing you notice when you look at this album. By using black and white colours it fits in with the theme of the rest of the CD. The photo looks very modern which fits in with the image they are trying to portray of trendy and stylish. Duffy has a quite a blank expression on her face which fits in with the type of music she sings as most of it is quite slow.

The back of the album is very plain and dark. Using a black background with white writting shows the importance of the song titles. Using block letters again emphasises how important these song titles are when you look at the CD and this also makes the writting easier to read. The theme of black and white again carries on on the back of the album. The producers names are written in the bottom left hand corner whichs shows me that it isnt very important but still needs to be mentioned.



The CD is again very blank. Duffy is written in white with a black background (following the same colour theme) in order to show its importance. This name needs to stand out alot on the CD because if someone lost it then they still know exactly what the CD is.

The page on the left hand side is plain and has a small amount of writing which shows me that this page isnt important at all. By keeping this page blank it doesnt draw your attention away from the CD it self.


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