Digipack deconstruction- Daniel Merriweather

I have decided to deconstruct a digi pack for Daniel Merriweather as he is a contempary artist and thought that it would give me ideas for when I came to making my own. Daniel Merriweather is an up and coming artist and this is his first album. As well as this his music links in with the song I am going to use to make my music video as their music is the same genre.


The photo on the left hand side is one of the first things that you see when you open the CD case and therefore needs to stand out. As you can see here the picture is colourful and very effective. His clothes are very fashionable which ties in well with the genre of music as most people that listen to his also are into the same sort of fashion. This picture is also very important as it reminds you what CD you are listening to. In the bottom left hand corner of this picture you can see things such as the record labels name and his website. The writting is smalls so shows that its not very relevant but is still important for people to know about. The theme of the city runs all the way through the digipack in order and by doing this it has made it look very professional.

The CD itself is very plain but carrys on the scheme of the big city. 'Daniel Merriweather' is written in white on a black background to highlight its importance. The record label is also written here as well but much smaller which indicates that it isnt that important.

Front cover: By using a black background 'Daniel Merriweather' stands out and its the first thing that you notice which is very important as its the artists name and thats what the audience will be looking for. The colours of the artists name and album name also blend in very well with the colour scheme of the picture which makes it look very professional. The black and white writing with the city as the main pictures runs throughout the whole of the digipack and therefore the audience may remember Daniel Merriweather when they are in areas such as where he is in the picture. The picture is taken with a shallow focus on Daniel Merriweather in order to make him stand out from everything else on the front cover. His clothing is also very plain and neutral colours so that it first in with the colour scheme of the rest of the CD.

Back cover: Again the back carrys on the theme of the city in the top right hand corner but the rest of it is very plain. By doing this is means that the song title stand out more to the customers. The titles of the songs are written in verticle which makes it easier for the audience to read. The record label and people such as producers are again mentioned which shows me that it seems to be a very important thing to mention and therefore I need to make sure I add it to mine. Although this information is very small so that it doesnt take the attention from the song and the artist himself.