Basic music video analysis

I have analysed both of these music videos and I believe they are the sort of songs people from my age group would listen to and this will be my chosen target audience when it comes to making my final product. By looking back at the analysis I will be able to see what I should try and include on my music video. Both of these videos have the generic features of miming and amplify the lyrics through contextual and narrative visuals which links in with Goodwins guidelines.

http://www.youtube.com/watch?v=EkHTsc9PU2A

http://www.youtube.com/watch?v=k6M5C-oKw9k