Production: Directors pitch

Name of Artist: Bruno Mars
Title of track: Just The Way You Are
Genre: Pop
Target Audience: Male and female, aged mainly 16-35

Outline of ideas:
The music video is based in one room of a house - a romantic setting where the artist is singing the lyrics to a female - this reflects what the song is about. We plan to mirror this idea with the male singing to the female, but maybe use more of a variety of settings - possibly out side, but still keep the romantic look to it. The music video also uses an aspect of animation which we may try and re create with a stop start motion sequence.

Intertextual References?
Our music video is mainly just going to be based on the lyrics of the song - the lyrics will almost decribe the visuals.

Locations?
Our main location will be in and around one of our houses - as the actual music video is based inside a house, with some scence maybe in outside rural areas such as in an open public park area.

What resources are needed?
We wont need much other resources apart from the video camera and settings to film, but we may incorporate a shot of the lead male playing a piano/ keyboard - similar to the existing music video, and also use a microphone so these resources will be needed.

Key shots and any special features
The planned stop start motion sequence is a special feature we plan to incorporate. Main shots will include over the shoulder shots from the female onto the male singing to her, and point of view shots from both the male and female.

Justification of ideas in relation to genre and artist
I believe the ideas reflect the genre well as they are happy and uplifting - much like the upbeat happy style of pop music, with the romantic feel representing Bruno Mars as an artist through his lighthearted but passionate lyrics.