Permission to use the song

We emailed the record company to produced that produced the song (Elktra records) to get permission to use there song in our music video.

Draft magazine advert

Draft Advert 1 Draft advert 2 I pitched both ideas to my chosen target audience in order to see which one appealed to them more. The group decided that they prefered the second draft rather than the first because they believe that a closer up shot of the artist would catch more of the target audiences attention rather that a lot of writting. Going a head I will look back at this draft and produce the final product around this.

Digipack draft

This is a draft of our digipack that we will create for our chosen artist.
It includes:
-front cover
-back cover
-inside cover
-CD

It will give our target audience a rough idea of what we look like to achieve and also they shall help give us feedback to help us improve it. As this is just a draft I know that there will be a lot of changes when it comes to producing the real thing as we can try out different things to see what looks best and make it look as professional as we can.

Target audience questionnaire- Digipack Draft

Our target auidence is older teeangers (15-19) year olds as they listen to our chosen genre of music. We asked 10 people 4 questions about our draft digipack so that we know what to improve on when it comes to making our final one. The questions were:

1) Do you think the digipack draft is suited to the style of the artist and our chosen song?

2) Do you like the simple front cover design or think it needs more?

3) We are planning on keeping the front image black and white and use fairly soft neutral colours, do you think this is a good idea? Why?

4) Do you think we need more images of the artist on the digi pack?

Here is some copies of completed questionnaires:

Theses were the results: 100% of the people we asked agreed that the digipack draft style suited our chosen song and style of music. This shows that we wont need to make to much of a change to the basic style of the digi pack. Half of the people we asked said that we should use another image of the artist when it comes to making the final product and therefore we have decided to add a picture of the artist on the CD. The majority of the people we asked said that a simple design looked good on the draft digi pack therefore we think we will keep the digipack simple with neutral colours in order to please our targer audience. Although we could consider adding another small image on the front to please the other 20%. Finally on the 3rd question when we asked people to comment on whether our chosen colour scheme was suitable, people suggested answers such as 'yes, the soft colours match the tone of the music...' and '...i also think using warm yellow colours would look good' so we will have these ideas in mind when creating our final product.

Animatics Story Board

Research: Target Audience Feedback- Animatic Music Video

We asked people from our target audience to watch our animatic and explained what we want to achieve when it comes to producing the final product. We noted some of their points down so that we can take them into concideration when it comes to producing our final video. Some of the comments included:

• The close up of the eyes was a positive idea with many people agreeing it would look effective


• An over the shoulder shot was another positive aspect as it gave a variety of camera shots


• It was suggested we should use more than just one setting as we planned to use a house, so we also decided to do filming outside.


• People also commented that our ideas for the beginning of the video were very like the existing video for the song so we decided to change this idea completely to make ours more unique and our own.

Genre Mood Board

We gathered lots of images of different artists which belong to the same genre or a simler genre of our chosen song. This will help me when I come to make my digipack as I will be able to see what sort of things this genre of music use and what makes it stand out.

Digipack deconstruction- Duffy

This is the digipack for Duffy a modern successful female solo artist. I have chosen to deconstruct her album because it fits in with the genre of the artist we have chosen to use as our final song choice. The album is also fairly new and therefore I can get ideas when it comes to making mine.



A black and white theme is used throughout this digipack. A white font on a black background is used for the artists name in order to make it stand out to the consumers. It needs to be very clear to the audience as it is a very important factor and needs to stand out. I also think that it is a very good contrast between the title and the rest of the front cover.

An image of half of the artist is the first thing you notice when you look at this album. By using black and white colours it fits in with the theme of the rest of the CD. The photo looks very modern which fits in with the image they are trying to portray of trendy and stylish. Duffy has a quite a blank expression on her face which fits in with the type of music she sings as most of it is quite slow.

The back of the album is very plain and dark. Using a black background with white writting shows the importance of the song titles. Using block letters again emphasises how important these song titles are when you look at the CD and this also makes the writting easier to read. The theme of black and white again carries on on the back of the album. The producers names are written in the bottom left hand corner whichs shows me that it isnt very important but still needs to be mentioned.



The CD is again very blank. Duffy is written in white with a black background (following the same colour theme) in order to show its importance. This name needs to stand out alot on the CD because if someone lost it then they still know exactly what the CD is.

The page on the left hand side is plain and has a small amount of writing which shows me that this page isnt important at all. By keeping this page blank it doesnt draw your attention away from the CD it self.

Digipack deconstruction- Daniel Merriweather

I have decided to deconstruct a digi pack for Daniel Merriweather as he is a contempary artist and thought that it would give me ideas for when I came to making my own. Daniel Merriweather is an up and coming artist and this is his first album. As well as this his music links in with the song I am going to use to make my music video as their music is the same genre.


The photo on the left hand side is one of the first things that you see when you open the CD case and therefore needs to stand out. As you can see here the picture is colourful and very effective. His clothes are very fashionable which ties in well with the genre of music as most people that listen to his also are into the same sort of fashion. This picture is also very important as it reminds you what CD you are listening to. In the bottom left hand corner of this picture you can see things such as the record labels name and his website. The writting is smalls so shows that its not very relevant but is still important for people to know about. The theme of the city runs all the way through the digipack in order and by doing this it has made it look very professional.

The CD itself is very plain but carrys on the scheme of the big city. 'Daniel Merriweather' is written in white on a black background to highlight its importance. The record label is also written here as well but much smaller which indicates that it isnt that important.

Front cover: By using a black background 'Daniel Merriweather' stands out and its the first thing that you notice which is very important as its the artists name and thats what the audience will be looking for. The colours of the artists name and album name also blend in very well with the colour scheme of the picture which makes it look very professional. The black and white writing with the city as the main pictures runs throughout the whole of the digipack and therefore the audience may remember Daniel Merriweather when they are in areas such as where he is in the picture. The picture is taken with a shallow focus on Daniel Merriweather in order to make him stand out from everything else on the front cover. His clothing is also very plain and neutral colours so that it first in with the colour scheme of the rest of the CD.

Back cover: Again the back carrys on the theme of the city in the top right hand corner but the rest of it is very plain. By doing this is means that the song title stand out more to the customers. The titles of the songs are written in verticle which makes it easier for the audience to read. The record label and people such as producers are again mentioned which shows me that it seems to be a very important thing to mention and therefore I need to make sure I add it to mine. Although this information is very small so that it doesnt take the attention from the song and the artist himself.

Links To Kickstart- Preliminary Task

We showed shots of George dancing like how it is shown in this screen shot here. We tried to use some ideas from the actual current music video as it shows that the genre of the music is very upbeat and young. We used close up shots of George and other girls and boys as in the Kickstarts video you see men and women close up as well as the artist. These shots were quite fast in order to go with the beat of the music representing again the genre of the music well and how upbeat the song is. We tried to keep the preliminary task quite simple which is why we copied a lot of the shots from the actual Kickstart video. The opening of the original video starts with a shot of example taping his feet in time to the music which we thought was a really effective and professional looking shot and therefore decided to use it in our product as well. We would have liked to have been able to use the split screen shot shown above but didnt have the technology to do so and therefore decided to use different transition to make it look more professional and fun.

Final Song Decision

We have chosen to do the song "Just the way you are" by "Bruno Mars". He is an up and coming artist and we believe that we could use some of the ideas that we came up with in our preliminary music video task in our final video.

This is a link to the original song:

http://www.youtube.com/watch?v=LjhCEhWiKXk

Narrative based video

This is a narrative based video where the video reflects the lyrics. This video is about people who lack confidence and how they all think that they are ugly which you can see when an anoexic girl breathes in. Then you see she has accomplished something when she smiles at the end.

Beautiful by Christina Aguilera

Link to youtube: http://http://www.youtube.com/watch?v=sZjr0heZNIw&ob=av2n

Performance based video

This is a performance based video. It is a video based on a performer rather than the lyrics.

Link to youtube:

http://http://www.youtube.com/watch?v=qrO4YZeyl0I

Lady GaGa- Bad Romance

Test video

I made a video with my friends to Kickstarts by Example. I first looked at the original video on youtube to get some initial ideas from it. To keep things simple we decided to copy the video and much as we could for example the video shows people tapping there feet and therefore we decided it would be a good idea to use the same idea. This meant that we could get our heads around how to use the camera again and also gave us time to think about what angles and movements we will use when it comes to our final music video.

I also decided to fit some of the lyrics to the actions in our short video. For example when it says "might be holding your hand but im holding it loose" I made the two people in the video hold hands and then let go when it says "holding it loose" let go of each other.

Here is my video:

Kickstarts- Example

This is a link to Kickstarts by Example:

http://http//www.youtube.com/watch?v=T9yGcKlYAiw

Andrew Goodwin Theory

Andrew Goodwin identified the important key features in a music video. These are:



- A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics

- A relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics

- The music video is constructed by the link between the visuals, song and the artist

- Close up of the artists to give them the publicity that they want

- Voyeurism is used to increase the attractiveness of the video especially in men when the video is trying to be humorous

- Intertextual references to other media texts may be present to provide further gratification and pleasure for the viewers